In today’s highly interconnected global economy, organizations face a number of threats of internal and external disruptions to business operations. Some risks can be planned for, monitored, and mitigated; but other high impact, hard to predict events are occurring more often. Is your organization fully prepared to respond to these disruptions?

Crises or catastrophic events typically occur within a compressed period, have the potential to critically impact a company’s ability to achieve its mission, frequently result in significant financial or reputational loss, and almost always require an immediate cross functional and cross organizational response.

Due to the unpredictable nature of a crisis and the potential impact on an organization’s viability, it is important for organizations to prepare in advance for both a crisis and a response. As part of our broad range of services we offer here at Rehot Brand Masters is to help our clients in answering these difficult questions:

  • Are we prepared for a crisis?
  • Do we understand all of our potential risks?
  • Have we thought “outside the box” about our risks and responses?
  • Do we have clear decision making protocols and responsibilities?
  • Do we have an appropriate response or responses documented?

Effective crisis planning and response can limit business interruption and the associated costs of a crisis and its aftermath. At Rehot Brand Masters, we provide strategic and tactical insights and skills that enhance organizations’ response to any nature of a crisis.